Laidback Blogs
The New You
We’ve been reflecting on how the simple act of changing what we wear can gently shift how we see the world—and how the world sees us. When we conceptualized our...
The New You
We’ve been reflecting on how the simple act of changing what we wear can gently shift how we see the world—and how the world sees us. When we conceptualized our...
The Subtle Language of the Stands
At LAIDBACK we’ve been spending our recent brainstorming sessions thinking a lot about the hidden subtext of what we love. Not just the loud, obvious markers of identity, but the...
The Subtle Language of the Stands
At LAIDBACK we’ve been spending our recent brainstorming sessions thinking a lot about the hidden subtext of what we love. Not just the loud, obvious markers of identity, but the...
The Silver Screen on a Soft Canvas: Why Cinema ...
We’ve been spending our recent design sessions thinking a lot about how stories move us. Not just the books on our shelves or the tracks in our playlists, but the...
The Silver Screen on a Soft Canvas: Why Cinema ...
We’ve been spending our recent design sessions thinking a lot about how stories move us. Not just the books on our shelves or the tracks in our playlists, but the...
The Canvas of a Conscious Mind: A Shared Realiz...
We’ve been spending a lot of time lately looking at the history of what we wear. Not just the fashion timelines or the trend cycles, but the actual cultural weight...
The Canvas of a Conscious Mind: A Shared Realiz...
We’ve been spending a lot of time lately looking at the history of what we wear. Not just the fashion timelines or the trend cycles, but the actual cultural weight...
The Laidback Crowd-Sourced Canvas: How Our Comm...
When we launched LAIDBACK, our mission statement was clear: we wanted to make clothing that creates conversation. What we didn’t anticipate—and what has been the most beautiful surprise of our...
The Laidback Crowd-Sourced Canvas: How Our Comm...
When we launched LAIDBACK, our mission statement was clear: we wanted to make clothing that creates conversation. What we didn’t anticipate—and what has been the most beautiful surprise of our...
The Art of the Unspoken Invite: Why We Make Clo...
We live in a world that moves at hyper-speed. Everyone is rushing, calendars are packed to the brim, and the collective noise can be deafening. Somewhere between the endless pings...
The Art of the Unspoken Invite: Why We Make Clo...
We live in a world that moves at hyper-speed. Everyone is rushing, calendars are packed to the brim, and the collective noise can be deafening. Somewhere between the endless pings...
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The Art of Staying Warm Without Going Quiet
There is a very specific moment every year when the evening breeze changes its mind. One week you are looking for the nearest fan, and the next, you find yourself...
The Art of Staying Warm Without Going Quiet
There is a very specific moment every year when the evening breeze changes its mind. One week you are looking for the nearest fan, and the next, you find yourself...
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The Adventures of Elbee
Meet Elbee, a relatable everyday Indian guy with an unmatched talent for landing in sticky situations—and an even bigger talent for getting out of them!
The Adventures of Elbee
Meet Elbee, a relatable everyday Indian guy with an unmatched talent for landing in sticky situations—and an even bigger talent for getting out of them!
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You Asked for Cheeky. We Delivered: Co-Creating...
At LAIDBACK, our foundational pillars have always been pretty simple: Take Life Easy and keep the Good Vibes Only. Usually, that translates into comfortable fabrics, relaxed fits, and designs that make...
You Asked for Cheeky. We Delivered: Co-Creating...
At LAIDBACK, our foundational pillars have always been pretty simple: Take Life Easy and keep the Good Vibes Only. Usually, that translates into comfortable fabrics, relaxed fits, and designs that make...
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More Than Just a Pin Code!
Wearing the Cities That Built Us There is a very specific, quiet magic in walking down a street you know by heart. It’s the familiar nod to the chaiwala at...
More Than Just a Pin Code!
Wearing the Cities That Built Us There is a very specific, quiet magic in walking down a street you know by heart. It’s the familiar nod to the chaiwala at...
